Jonesboro, AR – (JonesboroRightNow.com) – Feb. 1, 2025 – There’s something new happening in the 300 block of Union Street in Downtown Jonesboro. The Jonesboro Radio Group announced today it has officially rebranded as the Jonesboro Media Group effective immediately. The new name reflects the organization’s enhanced lineup of digital content across its six-radio station cluster based in Jonesboro.

In the last two years, the group has launched several new initiatives, including the complimentary online news platform JonesboroRightNow.com, the 870Deals.com half-price deal service, and various other digital marketing solutions. The rebranding effort seeks to create a cohesive identity for these diverse offerings.

Jonesboro Media Group Market President and General Manager Trey Stafford said, “We’re excited about this rebrand and the opportunity it provides for us to further engage with the community and our marketing partners. We will continue our commitment to the local community and to bring the best live and local radio to our market with our heritage radio stations KDXY (104.9 The Fox), KEGI (100.5 The Eagle), KJBX (Mix 106.3), KDXY-HD2 (Hot 107.5), KDXY-HD3 (EZ 92.7) and KJBX-HD2 (98.5 The Outlaw), along with the latest in free, online hyperlocal news via JonesboroRightNow.com.”

“We are known for creating memorable campaigns for local businesses,” Stafford said. “I love to hear people recite our campaign words back to me. Words like ‘across the kahlua-colored waters of the St. Francis River in the scenic resort town of Cardwell, Missouri!’, or ‘DNW, the manliest store in Jonesboro’, or ‘Quality Farm Supply, now that’s quality’, ‘Ron Catfish, one bite and you’re hooked, 62 feet of all-you-can-eat’, ‘Steer the deal your way’ to name a few. In order for those campaigns and others to be successful it takes the trust of our clients and the commitment t0 long-term, consistent frequency using the various platforms we offer. I’m proud to say we have a reputation for providing the media partnerships to overdeliver expectations and results.”

Jonesboro Radio Group, now Media Group, is also known for its strong community service. “Our listeners have contributed over $9 million to the Make A Wish Foundation since our Have-a-Heart Wishathon started in 1999,” said Christie Matthews, Station Manager and Director of Sales. “We provide over 600 interviews on KDXY and another 450 interviews on KJBX each year on our live breakfast shows for non-profit organizations, churches and events to promote themselves, all free of charge. Fill the Food Bank, blood drives, countless events and galas, all depend on our team to promote them. No media group does community better than we do.”