Jonesboro, AR – JonesboroRightNow.com – Representatives from the city’s recently rebranded public transit system, GOJO, gave a special presentation during Tuesday’s city council meeting, explaining the rebranding and the new features it brings.

GOJO was formerly known as Jonesboro Economical Transit (JET). The rebranded name and logo were announced during the 2026 State of the City Address.

| READ MORE: Jonesboro mayor unveils rebranding of city’s public transportation system

Director of transit, Lee Wells, said the rebrand aimed to communicate that the city’s transportation system was for everyone, not “a small segment of the population.”

“It is a public service meant to support the mobility, workforce access, and daily needs of our entire community. Because of that, we felt it was important to create a brand that was more visible, more recognizable, and more clearly connected to the city itself,” Wells said.

With the rebranding comes some reworked bus routes. Rachel Cook, GOJO field supervisor, spoke about existing routes, including those implemented in mid-2025 to expand transit services to the Arkansas State University campus.

| READ MORE: Jonesboro city council approves expanded JET service on A-State campus

Currently, Red Wolf 1 and Route 17 provide all-day services to the campus. In the future, Cook said two trollies will service the campus, with the goal to have them on campus by the end of the second quarter. Cook noted that discussions are underway to expand the A-State routes to the Walmart Neighborhood Market on Creek Drive.

“With the A-State route expanding, that gives us the ability to expand our other routes that do not have access to the fixed route service currently. Those routes will include 17, 27, 37, 43, and 53. We are still building, planning, evaluating those routes to provide the most efficient service that we can,” Cook said. “Expanding to five routes will allow for timing improvements, which will hopefully cut the wait time down to 30 minutes on average for each route.”

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Cook added that the transit system now serves Greensborough Village, bringing riders to places like The Social and the Malco Theater. Leadership at GOJO is also looking into a route connecting riders from downtown Jonesboro to Craighead Forest Park, with Cook noting that this route is still in development. She said the goal was to have it go live by this fall.

Another change discussed was the new GOJO app that allows riders to plan trips, schedule rides, and monitor buses in real time. Users can click here to download the app.

“[The trip planning feature] allows new residents in Jonesboro, or people who aren’t quite as familiar with the transit system, to put in their starting location, and where they want to go, and that will tell them how far they need to walk to their closest bus stop, how long the ride is gonna be, and whether or not they need to transfer buses at our transfer station,” said Ryan Brasher, GOJO marketing coordinator.

Wells also gave some updates on ongoing GOJO projects, including the new bus shelters. He said there were currently six shelters left to place, and work to get electricity running was ongoing. The digital signage, which will display incoming buses, will also include text-to-speech and Spanish-language options.

“With these new shelters comes some LED lighting for safety and security,” Wells said. “They’re also going to have some RGB lighting included in there. That color signifies the bus is approaching, and then when the bus approaches, it becomes eminently approaching, it will pulse to let those riders at the bus stop and let people close by know that the bus is getting close.”

He added that the light’s color will match the route color of the approaching bus.

| READ MORE: New shelters to be installed at JET bus stops across Jonesboro

Wells said a project involving the buses to accept cashless payments was expected to begin in April. Currently, the buses accept only cash, he said.

“We do appreciate the council’s continued support as we work to make transit a more visible, accessible, and valuable service for the entire community,” Wells said.

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